Is Aaron's owned by private equity?

Not anymore. Aaron's was formerly owned by IQVentures starting in 2024, but the firm has since exited. The effects of PE ownership often linger.

What happened to Aaron's after the acquisition?

FTC testimony flagged rent-to-own prices that can run two to three times retail. Aaron's customers were paying that premium long before the buyout.

Aaron's is no longer private-equity owned. It was owned by IQVentures, which acquired it in 2024, but that ownership has since ended.

FORMERLY PE OWNED

Rent-to-Own · Atlanta, GA

A fintech firm took rent-to-own giant Aaron's private in 2024 and was gone two years later. Renting a couch can still cost triple retail.

IQVentures Holdings took Aaron's private in a $504 million deal in 2024
Aaron's store business split from sister company Progressive Leasing in a 2020 spin-off, becoming a standalone chain
The three-way merger closed on August 11, 2026. Aaron's and consumer lender CCFI are now subsidiaries of publicly traded Katapult, with CCFI's former owners holding about 80% of the combined company and Aaron's former owners about 14%
IQVentures handed its Katapult shares out to its own investors the day the deal closed. The biggest holders now are funds managed by lender BasePoint (about 27%) and W. Allan Jones's investment firm Jones CapitalCorp (about 22%), according to their SEC filings

FTC testimony flagged rent-to-own prices that can run two to three times retail. Aaron's customers were paying that premium long before the buyout.