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So what’s the deal with private equity?

Ever notice your favorite chain suddenly cutting menu items, raising prices, replacing staff, or just feeling… worse? There’s a decent chance a private equity firm bought it. PE firms acquire companies, load them with debt, slash what made them good, and try to flip them for a profit. The brand keeps its name. The experience doesn’t keep much else.

Red Lobster went bankrupt. Toys R Us vanished. Your dentist might be sending profits to Wall Street. We built this site so you can look up any brand and see who actually owns it — and what happened after they showed up.

We focus on private equity, but hedge funds, holding companies, and other financial buyers pull the same playbook. If the shoe fits, we track it.