Question 1

Which wellness & personal care brands are owned by private equity?

Accepted Answer

The Squeeze tracks 14 wellness & personal care brands touched by private equity. They include 24 Hour Fitness (LongRange Capital), Equinox (Related Companies / Various PE), Orangetheory Fitness (Roark Capital), Anytime Fitness (Roark Capital), Massage Envy (Roark Capital), Crunch Fitness (Leonard Green & Partners), SoulCycle (Related Companies / Various PE) and Hand & Stone Massage and Facial Spa (Harvest Partners). Every entry is sourced, and the full list is published at https://pesqueeze.com/browse/wellness.

Question 2

Which private equity firm owns the most wellness & personal care brands?

Accepted Answer

Roark Capital owns the most wellness & personal care brands The Squeeze tracks — 3 of 14, including Orangetheory Fitness, Anytime Fitness and Massage Envy.

Question 3

How many wellness & personal care brands are currently private-equity owned?

Accepted Answer

Of the 14 wellness & personal care brands The Squeeze tracks, 8 are currently PE-owned, 1 is PE-owned with no visible consumer fallout yet, 4 were PE-owned and have since been sold on and 1 was bought by a non-PE corporation.

💆Wellness & Personal Care

Who owns the most

🔴 PE Owned

🔵 PE Owned · On Watch

🟡 Formerly PE Owned

🟣 Corporate-Owned