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Is Anytime Fitness Private Equity Owned?

🔴 PRIVATE EQUITY OWNED

Anytime Fitness

Includes AnytimeFitness

gym chain · Woodbury, MN

Acquirer

Self Esteem Brands

Year Acquired

2017

“Open 24/7 — until your location closes overnight without warning.”

The PE Playbook

  • •Roark Capital invested in 2014, then merged parent with Orangetheory in 2024 into 'Purpose Brands' — a 7,000-location PE mega-entity
  • •Franchisees report being forced into $60,000 mandatory 'reinvention' upgrades while struggling financially
  • •Multiple locations closed overnight without warning — every Anytime Fitness in Lincoln, NE shut abruptly, leaving members locked out
  • •Franchise failure rate around 10%, with complaints of dirty facilities, broken equipment, and aggressive billing

Since the Acquisition

  • ▸Cancellation is notoriously difficult — members report being charged for months after requesting to cancel, with some sent to collections for disputing charges
  • ▸Auto-renewal contracts kick in without clear notification, locking members into another year of fees they never agreed to
  • ▸Equipment broken and unreplaced, facilities poorly maintained — franchise quality varies wildly with no corporate accountability
  • ▸Members report being unable to reach anyone by phone — customer service is virtually non-existent at many franchise locations

Sources

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Frequently Asked Questions

Is Anytime Fitness owned by private equity?

Yes. Anytime Fitness is currently owned by Roark Capital, which acquired it in 2017. Open 24/7 — until your location closes overnight without warning.

What happened to Anytime Fitness after the acquisition?

Cancellation is notoriously difficult — members report being charged for months after requesting to cancel, with some sent to collections for disputing charges Auto-renewal contracts kick in without clear notification, locking members into another year of fees they never agreed to

Who owns Anytime Fitness?

Anytime Fitness is owned by Roark Capital, which acquired it in 2017.