FORMERLY PE OWNED
Portillo's
Includes Portillos
fast casual · Oak Brook, IL
- PE Firm
- Berkshire Partners
- Year Acquired
- 2014
They took Chicago's most beloved hot dog stand and gave it the portion control of a hospital cafeteria.
What Happened
- Berkshire Partners bought Portillo's for roughly $1 billion in 2014 from founder Dick Portillo, who built the chain from a single hot dog stand in 1963
- Took the company public in 2021 at $20 a share, where it peaked near $58 that November. It now trades around $4, down roughly 80 percent from the IPO price.
- Customer traffic has fallen for several straight quarters and same-store sales turned negative in the second half of 2025. The chain closed the year down 0.5 percent with transactions off 2.5 percent.
The Damage Done
- Long-time fans report a steep drop in quality since the 2014 sale — sandwiches with visibly less meat, practically cheese-less croissants, and smaller portions across the menu
- Prices climbed well beyond what customers expect from a fast-casual counter-service spot, making the declining portions sting even more
- Planned new locations keep getting delayed or canceled — fans outside the Chicago area who were promised a Portillo's nearby have been left waiting as the company pulls back
- The chain that Chicagoans treated like a religion now gets reviews that read like eulogies for the place they grew up with.
Sources
- The Popular Chicago Restaurant Chain Customers Say Has Gone Downhill — The Takeout(2026-01-15)
- Portillo's is slowing its growth and killing its breakfast test — Restaurant Business Online(2025-10-24)
- Portillo's finds expansion tougher than it seems — Restaurant Business Online(2025-08-28)
- Portillo's Inc. Announces Fourth Quarter and Fiscal Year 2025 Financial Results — GlobeNewswire(2026-02-24)
- Portillo's Inc. Announces Second Quarter 2025 Financial Results — Investor Relations(2025-08-07)
- Portillo's (PTLO) Stock Price & Overview — StockAnalysis(2026-06-18)